Pure Beginnings is a family-owned and -run company that has the well-being of our customers at the heart of our business. From humble beginnings, we have grown into one of the most trusted organic skin-care brands in South Africa, and have always been guided by our founding principle:
“Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skin care products that care for you and your family’s skin, and are not harmful to the environment, giving peace of mind from the beginning”.
NATURAL AND ORGANIC
Pure Beginnings is (and always has been) natural and organic. Our aim was to create products free from the chemicals found in many conventional personal care products. Of course, this means that all the raw ingredients we use are also free from any residual chemicals that may be present as a result of farming practices.