Several years ago Carole Fraser (Moroccan Natural’s founder) had more than just a ‘bad hair day’. Her hair was frizzy with terrible split ends, wouldn’t hold its colour and had just turned on her. In a desperate bid to bring it back to life Carole browsed the internet and put 10 items into her basket; a shampoo for dry hair, a mask for splitting hair, something else for breaking hair and another product for dry hair. Just as she was about to hit the ‘checkout’ button, she had a big flash that said ‘Stop! These are all chemicals and it is chemicals that have done this to your hair’.
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